Launch of YuppTV Originals
This comes as a refreshing announcement in the entertainment sector. Not launch of another TV channel, but an online entertainment channel for the Internet. YuppTV which has been in the internet and content space since 2006 has leap-frogged into another dimension now. It will now provide Over the Top (OTT) content and serve some interesting fare. The channel is called YuppTV Originals, and was formally launched by Mr. Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador and Superstar, Mahesh Babu.
YuppTV Originals is set to bring forth unconventional story telling in in the form of episodic series. It’s a cross between a movie and long (and may we add, unending!) tele soaps. This is the first time when the digital audience will be served such programs in a regional language. To begin with, programs will be produced in Telugu and Tamil in collaboration with content partners and talented bunch from cinema fraternity. It will eventually expand to provide programs in other languages.
The launch was a glittering affair where Mr. Uday Reddy in his address stated that, “…YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. He also looks forward to “optimum growth for the content ecosystem” in collaboration with the talented writers and directors from the film fraternity.
Popular Tollywood Director Deva Katta, one of the creative partners echoed this sentiment and said “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight…” The young talented director along with Krishna Vijay has already begun his journey in digital space through their company iCandy Creations. The first mini-series for the channel, Endukila, has been created by iCandy Creations. Written and directed by Laxman Karya it will be launched during Ugadi.
On this note director Nandini Reddy said, with a film there is always an uncertainity whether a theme or a story will work on not. But platforms like these provide a golden opportunity and encourage creative minds to give a free rein to their ideas.
When brand ambassador, Mahesh Babu rose to address, he was greeted by a huge applause! Congratulating YuppTV for this novel concept, he urged artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits.
All programs will carry subtitles and is expected to be dubbed in other languages to cater to wider audience and ensure that language does not stand as a barrier to good content.
The launch has spawned a new chapter in the evolution of digital content.
About YuppTV (Produced directly from the Press Release)
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.
YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.
Visit www.yupptv.com for more information.